Sparta thinks it is important to stand out from the competition. We are always looking for something new and striving to improve our bikes. It figures, then, that our pay-off is ‘Something Special’: a statement that challenges us to constantly monitor the quality and uses of Sparta bicycles; to look out for exciting ideas and refined solutions for special situations. Good examples are the ‘Father and Mother' bike, the transport bike and the many cycling solutions. And, of course, the Sparta ION. SPARTA is Number One in Europe when it comes to E-bikes. That’s because SPARTA uniquely invented the ultimate E-bike: the SPARTA ION.
Everyone who has ever ridden a bike (and that’s just about everyone in the Netherlands!) knows the SPARTA brand name. The company was founded on 1 September 1917 by Leendert Schakel together with his partners, Verbeek and Krijgsman. To start with, the company was named after the two founders: Verbeek & Schakel. Within a month of starting their company, the partners bought up a number of brand names from a competitor in Nijmegen. One of these was SPARTA. Initially, the company concentrated on selling bikes and parts wholesale. |